Oversized T-shirt
The everyday base
We are looking for weight, drape and proportion before choosing the graphic. The shirt should work before anything is printed on it.
Editorial reference image · final product not yet selected.
First collection · in preparationThink it.
Think it.
Wear it.
We do not want to fill a shop just to fill one. We want a few pieces with presence, a good cut and an idea worth carrying.
In selection
Hoodie
Volume and presence
A garment with enough body to carry short lines, symbols and graphics without feeling like promotional merch.
Editorial reference image · final product not yet selected.
Accessory
The third piece earns its place
Bag, cap, notebook, print or something else. We will not choose it just to complete a catalog; it enters only if it belongs to the identity.
Editorial reference image · final product not yet selected.
What is happening behind the scenes: we are selecting product, supplier and first graphics. Production will be on demand to avoid initial inventory; manufacturing infrastructure stays behind Bendita Locura, not in front of the customer.
When Alejandra joins the aesthetic selection, these references will be replaced by the actual products and photography defining the first collection.